Men’s luxury resale is entering a new phase, and Vestiaire Collective’s The Future of Resale: Menswear Edition 2025 report shows just how quickly male shoppers are reshaping the secondary market. The data reveals a customer who treats his wardrobe more like a portfolio, balancing value, exclusivity, and sustainability while expecting platforms to deliver both product depth and investment potential.
Menswear becomes a growth engine
Vestiaire Collective positions this menswear-focused report as a milestone in its strategy to expand further into men’s circular fashion, supported by the launch of a dedicated men’s category on the platform. According to the company, the men’s assortment has expanded by 88% over the past three years, making it one of its fastest-growing segments.
This shift is also demographic: mens resale is drawing a younger audience, with 59% of male customers now Millennials or Gen Z, compared with 50% on the women’s side, confirming men as…
key drivers of the next wave of circular fashion. For Vestiaire Collective, this audience is central to its mission of accelerating a more circular luxury ecosystem. Why men buy and sell pre-loved Across the report and supporting coverage, three core motivations consistently emerge: value, exclusivity, and sustainability.
Survey data indicates that 79% of men cite attractive pricing and affordability as a primary reason to shop resale, while 39% mention environmental concerns as part of their decision-making.
A striking behavior shift lies in how men think about future resale: about 70% say they care for items with the intention of reselling them later, treating fashion as both self-expression and an asset.
Many factors influence potential resale value in their initial purchase choices, reinforcing the idea that secondhand is now built into the lifecycle of a product rather than an afterthought…
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