Gen Z Wardrobes Are Up To 45% Resale With Luxury Brands Racing To Catch Up

The $360 Billion Secondhand Upswing Today’s secondhand fashion and luxury market is estimated at $210 billion to $220 billion and is expected to grow to $320 billion to $360 billion by 2030, expanding at about 10% a year—roughly three times faster than the firsthand market.

Nearly 28% of surveyed consumers’ wardrobes are already secondhand, climbing to 40% for handbags and 30% for clothing, proof that resale is no longer a fringe behavior.

Online multibrand platforms such as Vestiaire Collective, The RealReal, and Vinted now account for more than 55% of secondhand purchases, making digital marketplaces the primary gateway into resale.

Once shoppers start buying secondhand, they typically scale the habit across categories and price tiers, using resale as a recurring way to rotate wardrobes, trade up, and monetise past purchases…