Founder, CEO & Editor-in-Chief
Jeanel Alvarado
A retail strategist, media founder, and business voice helping leaders understand where commerce is moving next.
Jeanel founded RetailBoss in 2011 and brings deep experience across retail consulting, ecommerce, marketing, merchandising, shopping centers, consumer brands, events, and business intelligence.
Editorial Lens
She reads retail like a business operator, strategist, and editor.
Before building RetailBoss into a media platform, Jeanel worked across retail consulting, marketing strategy, ecommerce, merchandising, buying, customer experience, technology, and real estate-backed retail projects.
She previously served as Senior Managing Director of The School of Retailing at the University of Alberta School of Business, where she led strategy and consulting work connected to major brands, shopping centers, and retail industry stakeholders.
Featured & Trusted
Recognized across business, retail, and consumer media.
Jeanel’s thought leadership and retail expertise have been featured, cited, or relied upon by business, commerce, consumer, and trade media outlets.
Retail coverage should make the market easier to understand and the next decision easier to make.
Events
Speaking, hosting, and retail industry programming.
Jeanel has partnered with and covered leading retail, beauty, packaging, fashion, technology, and private label events, bringing editorial context to the people and companies shaping commerce.
