J.Crew has launched its first collection with U.S. Ski & Snowboard, kicking off a three year partnership that positions the iconic American brand as the official lifestyle apparel partner for the national governing body’s Olympic and Paralympic athletes and their fans. The collaboration fuses alpine performance and après-ski polish through a 26 piece capsule that lands just as snow sports move into the global spotlight ahead of the Winter Games.
The debut collection sits “at the intersection of style, sport, and community,” with pieces designed for both slopeside leisure and on mountain function. The 26 piece lineup spans refined knitwear, elevated loungewear, and cold weather accessories for women, men and kids, all finished with exclusive vintage inspired patches that nod to classic ski culture.
Chief executive Libby Wadle said, “This partnership is about more than outfitting athletes and fans, it’s about…
celebrating U.S. Ski & Snowboard’s commitment to athleticism, dedication, and excellence” and using the collection to build excitement around the sport as teams head toward the Winter Games. The drop is timed “ahead of the Olympic season,” inviting audiences everywhere to show their support for U.S.
Ski & Snowboard and its athletes through what they wear. Creative Direction Taps J.Crew Archives The capsule channels decades of J.Crew mountain heritage under the brand’s current creative leadership.
Olympia Gayot, Creative Director of Women’s and Children’s Design, said, “Alpine style has always been part of the J.Crew lifestyle.
Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color,” explaining that the team drew from the archives to capture a retro spirit with modern fits and color. On the menswear side, Brendon Babenzien, Creative Director of Men’s, said, “Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher,” making this the right moment for a fresh take on classic American winter style…
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