This RB report identifies and ranks the Top 10 Most Mentioned Beauty Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram, providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels.

The ranking is overwhelmingly dominated by established mass-market and digitally native brands that have mastered high volume, high engagement content. L’Oréal Paris secures the top position with a perfect score, demonstrating unparalleled scale in influencer mentions and EMV. The results highlight that success in the beauty sector is driven by a blend of massive reach on TikTok and strategic, high quality engagement on Instagram.

Our Ranking Criteria

To provide a comprehensive and nuanced ranking, a custom scoring system was developed that weights the two most critical social media performance indicators (KPIs) for…