Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
Ulta Beauty selected eight brands for its 2026 MUSE Accelerator, offering each $50,000 alongside a 10-week retail-readiness programme.
Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
Siia Cosmetics now sells through the marketplaces of Macy's, Nordstrom, Bloomingdale's and Ulta Beauty, using Mirakl Connect to synchronize its Shopify catalog across channels.
How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
Target Beauty Studio takes the place of Ulta’s shop-in-shop while Target Plus widens the online assortment. What the two routes reveal about beauty retail strategy.
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail
BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.
Ulta Beauty Q1 2026 Results: 11% Sales Growth, Raised EPS Outlook
The company achieved a strong gross margin of 40.1% and an operating income of $448M, driven by strategic investments and market expansion.
Inside The ELC–Ulta Fireside Chat Where Two Presidents Share What it Really Takes to Lead With Purpose
Building lasting partnerships, Kecia Steelmans and Tara Simont shared their inspiring journeys from sales floors to leadership roles.
AG1 Brings Its Greens and Sleep Drink to More Than 1,500 Ulta Beauty Stores
AG1 is entering the beauty aisle for the first time through a nationwide partnership with Ulta Beauty, bringing its greens powder and new sleep drink AGZ to more than 1,500 stores, ulta.com and the Ulta app starting this May. The move cements the idea that beauty, wellness…
Therabody Scales its Ulta Beauty Partnership to Over 1,000+ Stores Across U.S.
Therabody is massively scaling its retail footprint in the United States, expanding its partnership with Ulta Beauty from a few hundred locations to more than 1,000 stores nationwide and Ulta.com. The move significantly broadens access to the brand’s science backed…
Voesh brings Science Backed K beauty Body Care to 450 plus Ulta Beauty Stores
VOESH has officially landed at Ulta Beauty, bringing its science backed K beauty body care line, powered by next generation actives and made in Korea, to Ulta.com and more than 450 stores across the United States. The rollout marks a…
Where Ulta Beauty ranks
No rankings are available for this brand yet.
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
