CHANEL’s Métiers D’art 2026 Campaign Turns New York Into a Playground For Matthieu Blazy’s Many Heroines
From leopard-print headpieces to intricate tweeds, the collection showcases a harmonious blend of couture and culture, highlighting the diverse talents of models like Anok Yai.
CHANEL’s Métiers D’art 2026 Campaign Turns New York Into a Playground For Matthieu Blazy’s Many Heroines
CHANEL is using the Métiers d’art 2026 campaign to do three things at once: introduce Matthieu Blazy’s vision, reassert the centrality of its Maisons d’art, and show how couture level craft can live on New York sidewalks not only on a runway. Shot by Craig McDean and filmed by Rahim Fortune, the campaign turns a cast of CHANEL women into moving characters in the city, each threaded with the work of Lesage, Massaro, Goossens, Lemarié, Atelier Montex, Maison Michel and the other ateliers of le19M.
A new chapter under Matthieu Blazy
Since 2002, Métiers d’art has been CHANEL’s annual rendezvous with the Maisons d’art: a collection designed to foreground the embroidery, feathers, jewelry, pleating, shoes and hats produced by its specialist ateliers. For 2026, Matthieu Blazy signs his first Métiers d’art collection for the House, and the campaign is the public face of that handover.
Blazy’s stated starting point is…
the idea that “fashion allows you to be whoever you want to be… almost a sense of inventing your own superpowers,” linking directly back to Gabrielle Chanel’s belief in clothes as tools of freedom and self‑invention.
That mindset shapes both the silhouettes and the way the campaign is cast and shot: the collection is less about a single “CHANEL woman” and more about many personas sharing the same city.
New York as a stage for craft Choosing New York as the campaign setting and as the narrative backdrop for Blazy’s Métiers d’art signals an important shift.
Traditionally, the project has been tied to historic, often European locations; here, the Maison’s most artisanal work is placed in direct dialogue with a fast, cosmopolitan city…
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