Rimowa Campaign Shows Jay Chou as The Global Ambassador Exploring Cities and New Parts of Himself
RIMOWA is deepening its storytelling around travel and creativity with Jay Chou as Global Brand Ambassador, spotlighting the RIMOWA Original and RIMOWA Classic as constant companions on his journeys in a new “New journey, new perspectives” campaign.
Jay Chou’s curious journeys with RIMOWA
In the latest social and film campaign, Jay Chou is shown “moving through the world with curiosity, exploring new places and new parts of himself,” a narrative that builds on his established role in RIMOWA’s Never Still universe. The brand positions him as a creative mind always in motion, using travel not just for touring or work but as a way to gather new passions and perspectives that inform his music, direction and broader artistry.
This storyline echoes earlier films where Jay Chou navigates the streets of London with a RIMOWA Original Cabin in Titanium or Silver, collecting inspiration from architecture, street life and small details, with…
the suitcase acting as a visual anchor throughout.
The suitcase as a constant companion In the new “New journey, new perspectives” messaging, RIMOWA emphasizes that “wherever the Global Brand Ambassador goes, a constant companion follows, through every city and new phase of life,” clearly referring to his RIMOWA Original and Classic luggage.
The campaign underscores the idea that the suitcase is more than a practical object: it’s a record of experiences, marked by stickers and scuffs accumulated across tours and trips.
Within the broader Never Still framework, each ambassador Lewis Hamilton, Rosé, and Jay Chou has a distinct preferred model, with Jay Chou most frequently associated with the RIMOWA Original Cabin in Silver or Titanium, described as sleek, versatile and always ready for what’s next…
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