Bvlgari’s “Luxury Essentials” Immerses New Colleagues in The Evolving World of Luxury in Rome

Set in Rome, Luxury Essentials moves beyond role specific training to explore the wider universe of luxury. Participants spend two days in the Eternal City, taking part in lectures, workshops and shared conversations that connect the history of Bvlgari with the evolving expectations of modern clients.

The goal is to help new colleagues understand not only what the Maison creates, but why it creates in a certain way. The 2026 edition welcomed four guest houses recognised as symbols of Italian excellence.

Two come from within the LVMH family, Acqua di Parma and Berluti, while Borsalino and Marchesi Antinori brought perspectives from hat making and wine.

Each Maison shared its own story of savoir faire, culture and innovation, giving participants a broader view of how heritage brands continue to evolve while remaining true to their roots. Through case studies and open dialogue, colleagues were able to compare these distinct visions of luxury and see where they converge…