Adanola and Hailey Bieber Bring Ballet-Inspired Layering Into Everyday Activewear

On its official collection page, Adanola identifies Bieber as a design collaborator and describes an assortment built around ballet’s softer aesthetic and versatile silhouettes.

The campaign photographs place that wardrobe in a rehearsal-studio setting, connecting the products with the movement and layering that inform the collection. A product collaboration, not just a campaign appearance Adanola is presenting Bieber’s involvement through the clothes themselves.

One example is the Cross Back Seam Detail Bra, listed on the UK site at £34. The black version combines crossover shoulder straps with contrasting Chalk Lilac binding, and the brand pairs it with matching shorts. Knitwear and fleece give the collaboration a wider role than a single exercise look.

They allow the same collection identity to carry through warm-up layers and off-duty dressing, making the styling story visible across different categories on Adanola’s own ecommerce site. A clear visual language for the wider wardrobe The imagery pairs fitted tops and trousers with wrap-inspired styling and softer layers…