Alexander McQueen Puts London at the Center of Its Spring/Summer 2027 Show

The presentation’s creative team included photographer InDigital, stylist Camille Bidault Waddington, casting director Julia Lange, hair stylist Anthony Turner, makeup artist Daniel Sallstrom and nail artist Ama Quashie. Tom Scutt led concept and production design.

rb-official-media-gallery-25764 Photo: InDigital / Alexander McQueen. London as a Design Framework Positioning London as the show’s central idea gives the collection a specific cultural and operating context.

Rather than presenting the season as an abstract set of looks, McQueen is tying the work to the city’s energy, history and creative infrastructure—the same ecosystem that supports the house’s studios, suppliers, talent and audience.

The production credits also show how many specialist disciplines shape a contemporary runway presentation. Casting, movement, lighting, beauty and production design work alongside the clothes to create a complete brand environment that can be experienced in the room and redistributed through images and video…