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J.Crew has launched its first collection with U.S. Ski & Snowboard, kicking off a three year partnership that positions the iconic American brand as the official lifestyle apparel partner for the national governing body’s Olympic and Paralympic athletes and their…
Tommy Hilfiger has been named the official global partner of Liverpool FC, marking the American label’s first-ever club football partnership and signaling how deeply fashion is now woven into the modern matchday experience. The multi-year deal will see Tommy Hilfiger…
haruharu wonder is bringing its slow-beauty philosophy to the U.S. mass market in a big way, rolling out across Target.com and Target stores nationwide with gentle, science-backed, vegan formulas—all priced under $25. Viral K-beauty favorite lands at Target Founded just…
COVERGIRL is kicking off 2026 in motion, unveiling its “Ready. Set. Wrap.” campaign to launch the brand’s first‑ever tubing formula, Eye Enhancer Wrap Tubing Mascara, fronted by U.S. sprinter and three-time gold medalist Gabby Thomas. COVERGIRL’s first tubing mascara With…
Amorepacific is using CES 2026 in Las Vegas to cement its position in beauty tech. It is unveiling Skinsight™, an “electronic skin” platform honored in the Beauty Tech category, alongside an AI-powered skin analysis and care ecosystem built with Samsung…
LG Electronics is turning its Zero Labor Home vision into a tangible reality at CES 2026. At the event, they unveil LG CLOiD™, an AI-powered home robot designed to take over time-consuming chores. It coordinates seamlessly with connected appliances. By…
AI is no longer an emerging feature in commerce. It is now embedded in how consumers move through the shopping funnel. But its impact is being widely misunderstood. Rather than replacing human judgment, AI has become a decision support layer,…
Sephora US is scaling up SEPHORiA 2026 into a full “beauty multiverse” in Downtown Los Angeles, combining immersive brand worlds, celebrity-led education, and high-value swag to draw beauty fans back in person for the first time since 2019. The event…
The footwear industry has witnessed a dramatic reshaping over the past three decades, leaving a trail of once-dominant brands in its wake. From mall staples like Payless ShoeSource to legacy names like Kinney Shoes, the casualties share common threads of…
For years, the women’s heel market has been built on compromise. Style has come first, comfort second if at all. Yet as consumer expectations shift toward performance driven luxury, Elizée is emerging as a brand that feels distinctly aligned with…