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Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Everything You Need To Know About Petal & Pup - Ownership

Everything You Need To Know About Petal & Pup

When Tiffany Henry laid out her designs in her bedroom in 2014, little did she know that Petal & Pup would blossom into a globally recognized fashion brand. Inspired by her passion for fashion, Tiffany’s dream was to create trendy,…

DTCEcommerce
Here's Where Luxury Brands Manufacture Their Bags

Here’s Where Luxury Brands Manufacture Their Bags

If you’ve ever wondered about the origins of your favorite designer bags or accessories, you’ve come to the right place. This article will explore where renowned luxury brands like Chanel, Louis Vuitton, Prada, Burberry, Jacquemus, Hermes, Loewe, Gucci, Saint Laurent,…

FAQStrategy
Forever 21 History and Ownership

Forever 21 History and Ownership (1984-2024)

Forever 21 is a popular fast-fashion retailer known for offering trendy, affordable clothing and accessories. Founded in 1984 by Korean immigrants Jin Sook and Do Won “Don” Chang in Los Angeles, the brand quickly blossomed into a global fashion powerhouse.…

HistoryStrategy
Farfetch Business Model Explained

Farfetch Business Model Explained

Farfetch is a premier global e-commerce platform focused on luxury clothing and beauty products. Founded in October 2008 by Portuguese entrepreneur José Neves, the company has become a leading force in the luxury fashion industry. Originally established in London, Farfetch…

Marketing
Free People History and Ownership

Free People History and Ownership (1970-2024)

Founded in West Philadelphia in the early 1970s, Free People began as a small boutique started by Richard Hayne, Judy Wicks, and Scott Belair. The store initially offered an eclectic mix of plants, records, and clothing to cater to the…

HistoryStrategy
House of CB History and Ownership

House of CB History and Ownership (2009-2024)

House of CB, a British designer lifestyle womenswear brand, was founded by Conna Walker in 2010, the brand quickly ascended from its humble beginnings on eBay to becoming a fashion empire beloved by celebrities worldwide. This blog post explores the…

HistoryStrategy
Depop History and Ownership

Here’s Depop History and Ownership (2011-2024)

Since its launch in 2011, Depop has matured from a unique social network into a leading fashion resale platform. From its roots in a tech incubator in Italy to becoming a globally recognized fashion resale platform owned by Etsy, Depop‘s…

HistoryStrategy
Here’s How To Accurately Select SHEIN Sizes

Here’s How To Accurately Select SHEIN Sizes

When it comes to shopping online, one of the most daunting tasks can be selecting the right size. SHEIN, popular for its budget-friendly and trendy apparel, is no exception. If you’re weary of ending up with clothes that don’t fit…

FAQStrategy
Does Warby Parker take or accept insurance?

Does Warby Parker accept or take insurance? (+ How to use it)

Warby Parker does accept vision insurance, making it easier for customers to purchase eyeglasses, sunglasses, and other optical products. They partner with specific insurance providers to offer in-network coverage. However, even if your provider is out-of-network, you can still benefit…

FAQStrategy
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