Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail Brand Identity Strategy

12 Strategies to Build a Strong Retail Brand Identity (2024)

Successful retailers are no longer just product suppliers they have become lifestyle partners and entities with which consumers build relationships based on memorable experiences. This shift in consumer behavior has made retail branding more important than ever. A strong retail…

Strategy
Mango launches first-ever branded store on Roblox

Mango launches first-ever branded ‘store’ on Roblox

Fashion giant Mango has unveiled its first interactive store on the popular gaming platform Roblox. This pioneering foray into the metaverse marks a strategic move for the fashion brand to connect with the next generation of young consumers in a…

Technology
Shein investors selling shares at a discount

Shein Investors Offload Shares at Steep Discount

Shein investors are selling their stock at a 30% discount represents a clear reflection of the prevailing market uncertainty. This unexpected sell-off suggests a sudden shift in investor confidence and raises questions about the future of the once-booming fast fashion…

Retail
Retail Giant EBay Layoffs and Restructuring

EBay, Online Retail Giant Announces 1,000 Layoffs

EBay has recently announced that it will be laying off approximately 9% of its workforce. The decision comes as the company restructures its operations and shifts its focus to new growth areas. The layoffs will affect around 1,000 employees across…

Ecommerce
ai-fashion-industry

The Impact of Artificial Intelligence (AI) in the Fashion Industry

Artificial Intelligence has emerged as a transformative force in various industries, including fashion and retail. It offers numerous benefits, such as streamlining product design processes, enhancing customer experiences, and optimizing supply chain management. However, the increasing use of AI in…

Technology
Sephora Kids

‘Sephora Kids’ tween girls flooding beauty retailers

The term ‘Sephora Kids’ referred to as tween girls (a youngster between 10 and 12 years old) flooding beauty retailers like Sephora. This unexpected demographic shift has sparked a firestorm of controversy among parents, dermatologists, and beauty influencers. While some…

BeautySephora
4 Levels of the Fashion Industry

4 Levels of the Fashion Industry

The fashion business operates on four interconnected levels: the primary level, the secondary level, the retail level, and the auxiliary level. Each level is vital in bringing fashion products from raw materials to consumers. Understanding these levels is essential for…

BusinessEducation
How to successfully open a retail store

How to Successfully Open a Retail Store

If you’re considering opening a retail store, you’re embarking on an exciting entrepreneurial journey. Despite the challenges posed by the ever-evolving retail landscape, there are numerous opportunities for success. This comprehensive guide will give you the essential steps and strategies…

Strategy
Top 10 Retail Trends for 2024

Retail Trends for 2024: Shifts in Shopping Habits

The retail industry is undergoing a significant transformation, with the line between brick-and-mortar and e-commerce becoming increasingly blurry. As we look ahead to 2024, retailers need to stay ahead of the curve and position their businesses for success in this…

Trends
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