Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Rucker Roots enters select Walmart stores

Rucker Roots enters select Walmart stores

Rucker Roots, a natural hair care brand, has recently marked a significant expansion by launching its products in select Walmart stores across the United States. The retail partnership introduces Rucker Roots’ beloved product line, which includes popular items such as…

Beauty
Arc'teryx opens biggest European store

Arc’teryx opens biggest European store and repair centre

Arc’teryx, the Canadian brand known for its high-performance outdoor apparel and gear, has expanded its European presence with the opening of its largest store on the continent in London’s Covent Garden. The new flagship store, which opened on 29th February,…

Retail
The Best Times to Post on Tiktok 2024

The Best Times to Post on TikTok in 2024

Ever wondered why some TikTok videos go viral while others stagnate with minimal views? One significant factor could be your posting schedule. Posting at the right times can drastically increase your reach and engagement. Let’s delve into the concept of…

Marketing
What is THE OUTNET?

Everything You Need to Know About The Outnet

THE OUTNET, a fashion retailer known for its luxury offerings, has engaged in various collaborations and exclusive collections that have contributed to its unique position in the market. The company, owned by the Italian luxury conglomerate Yoox Net-a-Porter (YNAP), has…

BusinessNews
Should you put your shopping cart away?

The Shopping Cart Theory: Definition & Meaning

When you finish loading groceries into your car at your local retail store, you are faced with a simple yet significant choice: Should you return your shopping cart? This seemingly trivial act has sparked a debate on the everyday ethical…

GlossaryStrategy
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