Jessica McCormack Brings Day Diamonds to California With a New South Coast Plaza Store
The South Coast Plaza boutique opens on August 28, marking a significant step in Jessica McCormack’s United States expansion.
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Articles by Jeanel Alvarado
Lacoste Takes Over The Plaza in New York for the Final Major Tennis Season
From August 12 to September 6, Lacoste transforms The Plaza into a tennis-inspired destination, showcasing its iconic crocodile logo and polo heritage.
Whimsymaxxing Is Giving Beauty a Sparkly New Mood
Celebrities like Kylie Jenner are leading the way with bedazzled looks, expanding the trend to beauty products.
Levi’s Opens Its 500th India Store With a New Icon Format in Bengaluru
The new store in Phoenix Marketcity is part of Levi's Icon format, which offers a larger, premium shopping experience.
Guerlain Uses an Immersive Blue Experience to Launch L’Heure Bleue in China
Shanghai's launch showcases Guerlain's innovative approach to luxury, merging visual art installations with the timeless allure of L'Heure Bleue.
Olive Young Uses Sephora to Expand K Beauty Across North America
This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.
M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.
Miu Miu Opens Its First Las Vegas Boutique With an Outdoor Terrace at Wynn
Located in the vibrant Wynn Las Vegas, Miu Miu's new boutique combines Italian elegance with the dynamic energy of the city.
The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand
The brand's 'Healthy Hair in Every Climate' philosophy is built around simplified routines, premium ingredients, and multifunctional formulas.
Lancôme Uses The Lash Edit to Bring Its Mascara Wardrobe to Los Angeles
Visit The Grove for a day of lash exploration and beauty discovery with Lancôme's exclusive mascara lineup.