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Magda Butrym Spring/Summer 2027 “Natalia” Marks the Brand’s NYFW Debut

The 'Natalia' collection, inspired by Polish artist Natalia LL, showcases Polish cultural references through tailored silhouettes and luxurious details, highlighting the brand's expansion into the U.S. market.

Published: Sep 20, 2026 3:00 AM

By Jeanel Alvarado

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Magda Butrym Spring/Summer 2027 “Natalia” Marks the Brand’s NYFW Debut

Image: Magda Butrym official website.

Magda Butrym presented “Natalia,” her Spring/Summer 2027 collection, in New York on September 13, marking the Polish label’s first runway show in the city. The presentation also arrived alongside the opening of the brand’s first New York flagship in SoHo, putting the collection in front of both the fashion-week audience and a new permanent retail market.

Image: Magda Butrym official website. “Natalia” connects Polish references with New York expansion The collection takes its name and creative cue from Polish artist Natalia LL, whose work examined femininity, consumer culture and authorship.

Butrym translated that reference into a wardrobe built around broad-shouldered tailoring, sheer layers, lingerie-informed silhouettes, leather, foil-like surfaces, feathers and rose-petal details. Domestic and cultural references are carried through the product rather than treated as set decoration.

Wallpaper florals, crochet, pearls and mermaid-like lines draw on Polish memory, while the rose-covered runway gave the show a recognisable visual code that can travel across editorial, social and retail storytelling.

Nara Smith & Demi Moore A runway debut supported by a physical retail foothold The New York debut is part of a broader market move…

Magda Butrym Spring/Summer 2027 runway presentation

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