Alice + Olivia Spring/Summer 2027 Presentation Brings Wonderland Fantasy to NYFW

Fantasy becomes a discovery tool The presentation placed maximalist prints, embellished dresses, lace, metallic jacquards and statement separates inside a series of Wonderland-inspired environments.

The brand also used the setting to signal a footwear relaunch, with colourful pumps, slingbacks, platforms and ballet flats returning to the offer at a contemporary price point.

Stacey Bendet described the move as a way to make fashion discovery more personal: “Fashion has always been about imagination and possibility.” The Glance activation allowed guests to generate images of themselves wearing selected Spring 2027 pieces, moving the presentation beyond a static lookbook toward an audience-led product experience.

A presentation built for participation The approach reflects a broader shift in how contemporary brands use fashion week: the collection remains the centre of the story, but the event also becomes a test bed for personalisation, social content and product consideration.