Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Nordstrom North Carolina

Nordstrom Rack Opens New Location in North Carolina

Seattle-based fashion retail giant Nordstrom, Inc., has recently announced its plans to open a new Nordstrom Rack store in Mooresville, North Carolina. This move is part of the company’s ongoing expansion strategy. It is aimed at strengthening its network of…

BusinessRetail
independent retailer

Independent Retailer

Independent retailers stand out as unique entities in the vast landscape of retail businesses. These are privately owned businesses that sell goods produced by other companies. They are often called “Mom and Pop” shops or small businesses, although their sizes…

Terminology
NA-KD

How NA-KD Boosted Shipping Revenue by 82%

NA-KD, a Swedish fashion brand established in 2015, is best known in the fashion industry for its affordable yet trendy clothing. Collaborating with brand ambassadors and influencers globally, NA-KD has quickly become one of Europe’s top 20 fastest-growing companies. However,…

EcommerceFashion
Nykaa Fashion

What is Nykaa Fashion – Shopping App

Nykaa Fashion, a subsidiary of the renowned beauty and wellness e-commerce platform Nykaa, has been making waves in the Indian fashion industry since its inception in 2018. The brainchild of Falguni Nayar, a former investment banker, and her daughter Adwaita…

Fashion
What Is a Customer Profile?

What Is a Customer Profile?

In the dynamic world of business, understanding your customers is paramount. One effective way to achieve this is through customer profiling. But what exactly is a customer profile? Let’s explore this concept’s significance in today’s market. A customer profile, also…

Strategy
frugal customers

How to deal with a frugal customer

In today’s economic climate, frugality is a trait many consumers have adopted. It’s not about being cheap but prioritizing spending to maximize value and savings. As a business, understanding this mindset is crucial in effectively dealing with frugal customers. Frugal…

Strategy
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