Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

the Difference Between Cheap and Frugal Customers

Frugal Vs Cheap: What’s The Difference?

In today’s dynamic market, understanding customer behavior is crucial for businesses. One of the most intriguing aspects of consumer behavior is the distinction between cheap and frugal customers. While these terms are often used interchangeably, they represent two distinct types…

Strategy
chargeback-protection-merchant

Chargeback Protection for Merchants

Chargeback protection is crucial for merchants, safeguarding against unauthorized transactions or fraudulent disputes. Originating in the 1970s, chargebacks were designed to protect consumers from charges resulting from stolen cards or dishonest merchants. However, in today’s digital age, they have become…

PaymentsStrategy
What is the Selling Price?

What is Retail Price?

As a business owner, setting the right price for your products is crucial for the success and profitability of your retail business. Finding the balance between affordability for customers and profitability for your business can be a challenge. In this…

GlossaryStrategy
Is Temu a legit site?

Is Temu a legit site?

Temu, an online shopping megastore, has been the subject of much debate regarding its legitimacy. The platform offers various products ranging from car accessories and clothing to electronics and outdoor furniture. Despite its vast product range and affordable prices, Temu…

Consumer & Shopping Trends
Paris Hilton

Paris Hilton and X Join Forces to test Live Shopping

X, the platform formerly known as Twitter, has announced a strategic partnership with global celebrity and entrepreneur, Paris Hilton. The collaboration, officially unveiled in October 2023, aims to promote X’s innovative ‘live shopping’ feature, marking a significant milestone in the…

Fashion
uber-package-return-service

Got Returns? Uber Launches “Return a Package” Service

Today, online shopping has become the norm; returns are an inevitable part of the process. However, the hassle of returning packages can often deter many shoppers. Recognizing this pain point, Uber, the renowned ride-hailing and delivery company, has launched a…

Technology
Retail Trade

What is Retail Trade?

Retail trade, a term often heard in the business world, plays a pivotal role in our everyday lives. But what exactly does it entail? Let’s delve into the intricacies of retail trade and explore some examples to understand its significance…

Glossary
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