Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Breadth vs. Depth

Breadth vs. Depth: What’s The Difference?

In today’s competitive retail landscape, companies face the challenge of determining the optimal breadth and depth of their product line strategy. This crucial decision can directly impact key retail metrics such as turn, weeks of inventory, and overall profitability. But…

GlossaryStrategy
Unlocking the Secrets of Retail Footfall

Unlocking the Secrets of Retail Footfall

Footfall, also known as People Counting or Traffic Counting, is a crucial metric for businesses and organizations with brick-and-mortar store locations. It measures the number of people entering a shop or shopping mall and provides valuable insights into customer behavior,…

GlossaryStrategy
18 Commercial Real Estate Terms You Should Understand

18 Commercial Real Estate Terms You Should Understand

When it comes to investing in commercial real estate, understanding the terminology is crucial. Without a solid grasp of the key terms and concepts, navigating the complex world of commercial real estate can be overwhelming and potentially costly. In this…

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