Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The Top 5 Luxury Resale Marketplaces 2026 Ranking

The Top 5 Luxury Resale Marketplaces 2026 Ranking

Related reading: Explore our Top 10 Resale Marketplaces by Worldwide Website Traffic. The luxury resale market in 2026 has matured into a $50 billion global industry, driven by a shift toward circular fashion, investment-grade asset appreciation, and AI-powered trust mechanisms.…

Insights
The Top 10 Lingerie Brands in the USA

The Top 10 Lingerie Brands in the USA (2026 Ranking)

The United States lingerie market is undergoing a significant transformation, moving beyond traditional aesthetics to prioritize comfort, inclusivity, and digital engagement. This RB report provides a data-driven ranking of the top 10 lingerie brands in the US as of January…

Insights
Top 5 Fashion Color Trend Shifts from 2025 to 2026

Top 5 Fashion Color Trend Shifts from 2025 to 2026

Related reading: Explore our Top 10 Color Trends in Fashion Forecast for 2026. The transition from 2025 to 2026 in fashion color trends marks a significant evolution in consumer sentiment. While 2025 was characterized by a sense of “strategic imagination”…

Trends
Target is Kicking Off 2026 with Wellness as its Priority

Target is Kicking Off 2026 with Wellness as its Priority

Target is kicking off 2026 in its “wellness era,” expanding its health and wellbeing offering by 30% with thousands of new items, most priced under $10, to cement its role as a trend driven, affordable wellness destination. The retailer is…

News
Nike Sells RTFKT as the NFT Dream Deflates in 2025

Nike Sells RTFKT as the NFT Dream Deflates

Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers. The move signals Nike’s renewed focus on its core athletic business just as the broader Web3…

News
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