Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

818 Articles Published | Follow:
Adidas, Beyoncé Officially End 'Ivy Park' Partnership

Ivy Park was initially launched in 2016 as a joint venture with Sir Philip Green…

The RealReal Exits Beauty Business

A luxury resale marketplace, The RealReal has decided to wind down its beauty business as…

Why DTC Brands Need Retail Partnerships To Secure VC Funding

In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task.…

Opinion: Live shopping isn't the next big disruptor in US retail

Live shopping, a popular trend in China, has been touted as the next big disruptor…

Super Bowl 2023: Rihanna's Fenty was big marketing win

Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty…

Gen Z vs. Millennials: Their Spending Habits Differ

Zillennials, a micro-generation born between 1990 and 2000, are a unique blend of Millennials and…

Footlocker is closing 400 stores

Foot Locker, a leading athletic footwear retailer, has announced plans to close 400 stores by…

Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Scotch & Soda, a Dutch fashion retail company known for its high-end casual clothing and…

Tuesday Morning to close more than 250 stores after bankruptcy filing

Discount retailer Tuesday Morning has announced plans to close more than 250 stores across the…

Hyper-Personalization: 7 Examples of Retail Marketing

Hyperpersonalization is revolutionizing the retail industry by offering a more tailored and individualized shopping experience…

The Ultimate Guide To Retail Marketing: Reaching the Next Generation of Online Shoppers

Are you struggling to connect with the next generation of consumers? Do you feel like…

Mastering Omnichannel Retail Strategy In 2023

In today’s fast-paced retail landscape, mastering omni-channel retail is no longer just an ambition –…

Improving Retail Revenues with BOPUS, 'Buy Online Pick Up In Store'

In today’s fast-paced world, convenience is key. And when it comes to shopping, consumers are…

The Future of Cryptocurrency in the Retail Industry

The future of cryptocurrency in the retail industry appears promising, with an increasing number of…

Chloé Introduces Digital ID Authentication System

ChloĂ©, a renowned French luxury brand, has introduced an innovative digital ID system with its…

How Spraise Founder Dominique Boseman Launched Into JCPenney

Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into…

Saks Fifth Avenue Stylists To Become Luxury Travel Brand Ambassadors

Saks Fifth Avenue, a renowned luxury retailer, is venturing into the travel business through a…

Jennifer Lopez and Revolve Debut a Red Carpet-Ready Collection

Jennifer Lopez, the iconic pop culture figure and entrepreneur, has recently collaborated with the e-commerce…

Droplette Micro Infuser Delivers Ingredients Deep Into Your Skin

The Droplette Micro Infuser Device is a groundbreaking innovation in the world of skincare, offering…

Richualist Launches 'The Mint' An All-In-One Beauty Tool For Textured Hair

Introducing The Mint by Richualistâ„¢, a revolutionary beauty tool designed specifically for textured hair. Launched…