Givenchy’s Irresistible Pâtisserie Pop Up Turns Plaza Satélite Into a Pastel Scented Dessert Bar
Givenchy Beauty has turned Plaza Satélite into an Irresistible Pâtisserie, a pastel toned pop up where perfume, makeup and French dessert culture blend into a highly Instagrammable experience created with Punto
Givenchy’s Irresistible Pâtisserie Pop Up Turns Plaza Satélite Into a Pastel Scented Dessert Bar
Givenchy Beauty has turned Plaza Satélite into an Irresistible Pâtisserie, a pastel toned pop up where perfume, makeup and French dessert culture blend into a highly Instagrammable experience created with Punto y Aparte and open until May 17.
Irresistible Pâtisserie Comes To Plaza Satélite
Located in the jardín central de Plaza Satélite, the Givenchy Irresistible pop up is a collaboration between Givenchy Beauty, Liverpool and experiential agency Punto y Aparte. Open through May 17, the space is designed to promote the Irresistible franchise particularly Irresistible Nectar, a sweet, elegant fragrance inspired by French pâtisserie by turning key scent codes into a physical dessert shop fantasy.
Visitors are invited to walk a route that has been choreographed “to live the Irresistible universe,” with stations that echo notes of the perfume and its pastry like, creamy warmth.
A Pop Up Designed By Punto y Aparte
Agency Punto y Aparte led the transformation,…
describing the project as a space “where luxury, beauty and personalization come together in a unique experience.” Their work covers the full brand environment: pastel interiors, patisserie inspired counters, photo moments and a flow that naturally moves guests from fragrance discovery to services and treats.
Content from the opening shows a candy toned, café like set with Irresistible bottles displayed alongside pastries and branded details, reinforcing the idea that this is both a beauty activation and a lifestyle vignette.
What Visitors Can Experience The pop up layers multiple touchpoints into one compact space: p]:pt-0 [&>p]:mb-2 [&>p]:my-0″>Makeup station: A beauty bar where makeup artists offer touch ups and looks using Givenchy Beauty products, tying olfactory and visual styling together.
p]:pt-0 [&>p]:mb-2 [&>p]:my-0″>Drinks and special desserts: Branded beverages, cookies and sweets (provided in partnership with local pastry collaborators) that extend the scent story into taste…
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