Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Fashion
  • Featured
  • Trends
  • Marketing

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Inside Temu and Shein’s Race to Dominate Budget Fashion

Inside Temu and Shein’s Race to Dominate Budget Fashion

Temu and Shein may both dominate the ultra‑budget-friendly corner of your feed, but they’re powered by two very different engines. Temu, launched in 2022, is essentially a direct‑to‑consumer marketplace layered with gamified shopping, while Shein, founded in 2008, behaves more…

Retail
Mall Brand Stocks Beat Expectations in 2025 Rally

Mall Brand Stocks Beat Expectations in 2025 Rally

Mall‑era brands are having a real comeback moment as American Eagle, Abercrombie & Fitch, Gap, and Urban Outfitters tap into Gen Z nostalgia and better‑than‑expected results to become unlikely stock‑market winners in late 2025. Instead of being dismissed as “your…

Retail
What is Assortment Planning in retail and everything you need to know to help grow your business 

What is Assortment Planning in Retail?

Assortment planning in retail is the process of deciding which products to sell, in what quantities, in which stores or channels, and during which time periods, so you meet customer demand without hurting profit. It helps fashion, beauty, and lifestyle…

Retail
What is Affiliate Marketing in retail and everything you need to know to help grow your business

What is Affiliate Marketing?

Affiliate marketing in retail is a performance-based partnership where a retailer pays a commission to a partner for driving a sale, lead, or other agreed-upon action. It has become a key acquisition and revenue channel for e-commerce and omnichannel retailers…

Retail
What is After-Sales Service in retail and Everything you need to know

What is After-Sales Service?

After-sales service in retail is everything that happens after a customer pays: returns, repairs, warranty claims, setup help, follow-up emails, and support when something goes wrong. Done well, it keeps shoppers coming back, reduces complaints, and quietly grows your revenue…

Retail
What is Business-to-Business vs Business-to-Consumer and its key differences in retail 

What is Business-to-Business vs Business-to-Consumer?

Business-to-Business (B2B) and Business-to-Consumer (B2C) describe the types of customers a company sells to, and in retail, those audiences shape everything from pricing to marketing and service. In simple terms, B2B retailers sell products or services to other businesses, while…

Retail
What Abandoned Cart Means in E Commerce and Why It Matters

What Abandoned Cart Means?

An abandoned cart in e-commerce occurs when a shopper adds items to their online cart or starts the checkout process, but leaves the site before completing the purchase. In other words, the cart is created, but no order is placed,…

Retail
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →