Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Everything you need to know about Phygital Retail 

What is Phygital Retail?

Phygital retail is reshaping how shoppers move between physical stores and online channels, combining sensory, in-person experiences with digital speed and convenience to create one connected journey. As customers demand flexibility, personalization, and consistency, this blended model is quickly becoming…

Retail
What is Cannibalization in Retail and How to Avoid it

What is Cannibalization in Retail and How to Avoid it

Cannibalization in retail occurs when a new product, store, channel, or promotion diverts sales from your existing offerings, rather than generating truly new revenue. It is “growth” on paper that often leaves total profit flat or even lower once you…

Retail
What FIFO Really Means For Retail Inventory And Profit

What FIFO Really Means For Retail Inventory And Profit

FIFO in inventory management stands for First In, First Out, and means the oldest stock is sold or used first. For retailers, FIFO is both a stock-rotation rule on the shop floor and an accounting method that affects margins, taxes,…

Retail
Everything you need to know about what is Comps in retail

Everything you need to know about what is Comps in retail

Comps in retail (short for comparable store sales) measure the growth or decline in sales at existing stores, excluding the impact of new openings or closures. This makes comps one of the core metrics executives and investors use to judge…

Retail
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