Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Baggy London Launches at Nordstrom’s The Corner Just In Time for Holidays

Baggy London Launches at Nordstrom’s The Corner Just In Time for Holidays

Baggy London, the British accessories label loved for its colorful, handmade ruffle bags, has officially arrived at Nordstrom’s New York City flagship and online at Nordstrom.com. The partnership is part of Gifting at The Corner, Nordstrom’s curated holiday edit featuring standout names like Skims, Diptyque, and Susan Alexandra. The launch marks Baggy London’s…

BusinessFashion
Brown Sugar Babe Makes Sensational Debut With First Atlanta Flagship Store

Brown Sugar Babe Opens First-Ever Atlanta Flagship Store

Brown Sugar Babe, the beloved indie fragrance and body-care direct-to-consumer brand, is making a memorable leap from online sensation to brick-and-mortar pioneer with the opening of its first flagship store in Atlanta in November 2025. Founded by fragrance entrepreneur and…

BeautyNews
How TikTok’s Favorite Fragrance Phlur Landed in 1,500 Retail Stores

How TikTok’s Favorite Fragrance Phlur Landed in 1,500 Retail Stores

Phlur, the Texas-born “clean fragrance” pioneer once known for transparency and minimalist design, has rapidly evolved into one of America’s fastest-growing contemporary fragrance houses. Founded in 2014 by Eric and Cynthia Korman, the brand became one of the first Certified B Corporations in…

BeautyNews
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