Dieux Skin To Open Skincare Studios in New York and Los Angeles for 2026

From Science-First Indie Darling to Physical Retail Trailblazer Founded in 2020 by journalist and skincare educator Charlotte Palermino, chemist Joyce de Lemos, and creative partner Marta Freedman, Dieux Skin quickly rose to cult fame with its radically reusable Forever Eye Mask—a silicone under-eye patch designed to boost absorption, minimize waste, and bring honest, effective skincare to every routine.

Beauty starts with the truth, and to us, that means transparency with our pricing, but also how you’re being marketed to. Dieux appointed Ryan Scott (ex-Tatcha President and Chief People Officer) as CEO, tapping his commercial and cross-functional acumen to guide the brand’s next growth phase.

Palermino now serves as Chief Brand Officer, focusing on storytelling, innovation, and the brand’s cult community. The Skincare Studio Model: What Sets Dieux Apart The new Dieux Skin Studios in New York and Los Angeles will be more than just retail stores, they’ll be science-first skincare labs and community education hubs.

Palermino explained that the new studios are designed as spaces for both ritual and education, where skincare science feels accessible, uplifting, and deeply inspiring…