Topshop and Topman Make Their U.S. Retail Comeback Under ASOS

The ASOS Relaunch Playbook ASOS, which acquired Topshop and Topman after Arcadia folded in 2021, has focused on reinvigorating both brands with a stronger emphasis on creative design and quality fabrication.

The AW25 collection marks the first season conceived, designed, and created entirely under ASOS ownership, reinvigorating the product offering with a stronger focus on creative design and quality fabrication.

New monograms and digital shopfronts unite both brands with a shared, updated visual DNA inspired by signage from old Topshop and Topman stores and updated for the future. In 2025, ASOS is collaborating with select wholesale partners to introduce curated Topshop and Topman products by the end of FY25.

Physical retail is back: after four years focused exclusively on e-commerce, the brands’ social media pages hint at a possible return of physical stores, and the next chapter includes standalone websites launching in H2, and a return to the high street via key partners in select cities…