Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Why LVMH’s Loro Piana Was Put Under Court Administration

Why LVMH-owned Loro Piana Was Put Under Court Administration

Loro Piana, the luxury Italian cashmere brand owned by LVMH, was put under court-mandated judicial administration in July 2025 for one year. This extraordinary measure was imposed due to significant findings of worker exploitation within the company’s supply chain. Here’s…

FashionLaw
Guess's AI Model in Vogue Sparks Backlash Over Beauty Standards

Guess AI Model in Vogue Sparks Backlash Over Beauty Standards

Guess debuts the first AI-generated model campaign in the pages of Vogue, featuring a two-page Guess advertisement in the magazine’s August 2025 issue. Created by AI company Seraphinne Vallora for Guess’s summer campaign, the perfectly poised, blonde model triggered immediate outrage and ignited a fierce…

FashionMarketing
Alta Raises $11 Million Seed Round to Revolutionize AI Fashion Tech

Alta Raises $11 Million Seed Round to Revolutionize AI Fashion Tech

Alta, the New York-based startup founded by Jenny Wang has raised $11 million to expand its AI-powered personal styling and shopping platform. The funding round, led by Menlo Ventures, attracted a star-studded roster of backers that includes Aglaé Ventures (supported by the Arnaults of LVMH), Benchstrength, Conviction, Phenomenal…

NewsTechnology
Why ShopLTK Dropped Lawsuit Against ShopMy

Why ShopLTK Dropped Lawsuit Against ShopMy

In spring 2024, LTK (formerly rewardStyle), a major player in creator monetization, filed a lawsuit against competitor ShopMy, alleging false advertising, trademark infringement, and unfair competition. Yet, just a few months later, LTK quietly dropped the case—with significant lessons for brands…

LawNews
Top Fashion Tech Startups To Watch With Strong VC Backing

Top Fashion Tech Startups To Watch With Strong VC Backing

Fashion’s future is being rewritten by artificial intelligence, and big investors are taking notice. The convergence of artificial intelligence and fashion is creating unprecedented opportunities in one of the world’s largest industries. While venture capitalists may not be known for…

NewsTechnology
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