Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The Inkey List to Launch at Ulta Beauty

The Inkey List to Launch at Ulta Beauty

British skincare brand, The Inkey List is known for its affordable, ingredient-focused products, is officially launching at Ulta Beauty, expanding its US retail presence and making its cult-favorite formulas even more accessible to American consumers. The Inkey List’s debut at…

BeautyNews
Does Bloomingdale’s Price Match?

Does Bloomingdale’s Price Match? Expert Tips

If you love shopping at Bloomingdale’s but want to ensure you’re getting the best deal, you may be wondering if they offer a price match policy. As a shopping expert, I know how important it is to stretch your budget…

FAQStrategy
Pashion Footwear Shark Tank Update

Pashion Footwear Shark Tank Update

One painful misstep on the dance floor sparked a million-dollar idea in the making. Haley Pavone founded Pashion Footwear in 2016 as a college sophomore at California Polytechnic State University, San Luis Obispo. The inspiration came from a painful and…

Strategy
Cécred Celebrity-Owned Beauty Brands

Cécred Haircare and the Power of Celebrity-Owned Beauty Brands

Cécred is an innovative haircare company founded by global superstar Beyoncé Knowles-Carter, dedicated to redefining beauty standards through science, inclusivity, and cultural authenticity. Launched in 2024, Cécred quickly established itself as a leader in luxury haircare by offering products designed…

BeautyNews
Babyark Reinvents Child Safety with Smart Car Seats at Bloomingdale’s

Babyark Reinvents Child Safety with Smart Car Seats at Bloomingdale’s

Babyark, the innovative car seat brand dedicated to reimagining child safety through advanced technology and design, has announced its availability at Bloomingdales.com. This partnership with Bloomingdale’s, a legacy name in American retail, marks a significant milestone in Babyark’s mission to make cutting-edge…

NewsRetail
What Is Rhode Skincare Known For?

Inside Hailey Bieber’s Science-Backed Beauty Brand

Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry. The brand’s business model is anchored in minimalism, accessibility, and efficacy, focusing on a lean product lineup that delivers high…

BeautyDTC
True Religion sued over Alleged ‘Fake’ Flash Sales

True Religion sued over Alleged ‘Fake’ Flash Sales

A new class action lawsuit is shining a spotlight on the marketing tactics of True Religion, a well-known American denim brand, as consumers allege the company’s “flash sales” are not as limited as advertised. Lawsuit Targets True Religion’s Flash Sale…

FashionLaw
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