Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Shein, Celsius, and Revolve Face Influencer Marketing Lawsuits

Shein, Celsius, and Revolve Face Influencer Marketing Lawsuits

A wave of class action lawsuits is putting the spotlight on influencer marketing practices at major brands, with consumers alleging that Shein, Celsius, and Revolve failed to disclose paid relationships with social media influencers. Lawsuit Overview Consumers have filed class…

FashionLaw
Lululemon Sues Costco over alleged ‘Dupe’ apparel

Lululemon Sues Costco over alleged ‘Dupe’ apparel

Vancouver-based Lululemon has filed suit in the US District Court for the Central District of California, alleging that Costco is offering “confusingly similar” replicas—commonly known as “dupes”—of its signature jackets, sweatshirts, and pants. The complaint states these products infringe on…

NewsRetail
Luna Magic $250,000 Shark Tank Deal Update

Luna Magic $250,000 Shark Tank Deal Update

Two sisters, one bold vision, and a beauty brand rooted in culture lit up the Shark Tank stage. When Mabel and Shaira Frías stepped onto the Shark Tank stage in Season 12, they weren’t just pitching another beauty brand. They…

BeautyNews
Boohoo, PrettyLittleThing, Nasty Gal Face Class Action Lawsuit

Boohoo, PrettyLittleThing, Nasty Gal Face Class Action Lawsuit

A class action lawsuit in Canada claims Boohoo, PrettyLittleThing, and Nasty Gal misled shoppers with deceptive sales pricing. The law firm, Slater Vecchio LLP has filed a class action lawsuit in British Columbia and Quebec, alleging that Boohoo, PrettyLittleThing, and…

LawNews
5 Smart Ways to Save on Hidden E-Commerce Charges

5 Smart Ways to Save on Hidden E-Commerce Charges

Hidden online shopping fees are costing consumers billions each year but most don’t even realize they’re paying them. Online shopping is celebrated for its convenience, but lurking beneath that one-click checkout are hidden “junk fees” that can quietly bloat your…

EcommerceFAQ
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