Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Start Selling to Retail Stores

10 Tips to Start Selling to Retail Stores

Getting products onto the retail shelves is a dream come true for many brands. However, achieving this milestone requires meticulous planning, effective strategy, and persuasive negotiation skills. This guide will walk you through a proven 10-step process to secure retail…

Strategy
What is Shrink in Retail?

What is Shrink in Retail?

Retail shrinkage is an issue that plagues businesses across the globe, causing annual losses of over $50 billion. It’s a silent killer that chips away at your profits without you even realizing it. The term ‘shrink’ in the retail industry carries…

MerchandisingStrategy
What does POS mean in Retail

What Does POS Stand for in Retail?

In the retail industry, you may have come across the acronym POS. But what does POS stand for? POS stands for “Point of Sale,” and it refers to the area where a retail transaction takes place. It’s the moment when…

GlossaryPayments
The True Cost of Shein’s Fast Fashion Dominance

The True Cost of Shein’s Fast Fashion Dominance

Shein, a fast-fashion giant that has taken the world by storm, is not without its controversies. Despite its massive popularity and dominance in the fashion industry, the company’s business model and practices have raised serious concerns about sustainability and workers’…

Sustainability
Walmart Pet Center Dallas Georgia

Retail giant ventures into pet care with first Pet Center

In the ever-evolving retail landscape, Walmart has consistently demonstrated its ability to adapt and innovate. The multinational retail corporation has recently embarked on a new venture to revolutionize the pet care industry. On September 20, 2023, Walmart announced the opening…

Retail
IPO on NYSE

Birkenstock Goes Public With IPO on NYSE

The world of finance and fashion recently witnessed a significant event as Birkenstock, the renowned German sandal maker, officially launched its Initial Public Offering (IPO) on the New York Stock Exchange (NYSE). This move marks a pivotal moment in the…

Retail
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