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In 2015, a simple idea sparked the creation of a brand that would soon become a household name in the world of leather goods. Portland Leather Goods, founded by Curtis Matsko, began its journey in a single-car garage, with a…
In the ever-evolving world of retail, brands are constantly seeking innovative ways to connect with consumers and drive sales. One such strategy that has gained significant traction is influencer marketing. While working with influencers has become second nature to international…
Influencer marketing has become crucial to many brands’ strategies, but choosing the right influencers is not always easy. Danielle Reid, Founder and Executive Director at DR and Associates, shares her insights on how brands should approach influencer marketing campaigns and…
In the social media era, retail brands constantly seek innovative ways to connect with their target audience and drive sales. One such strategy that has gained significant traction in recent years is influencer marketing. We delve into the best practices…
Inflation has become a central theme in the analysis and understanding of shopping behavior in 2023. American consumers are bracing for the impact of inflation, expecting to feel its financial effects for an average of 1.64 years, or approximately one…
Gil Efrati has been appointed as the new Chief Executive Officer of SpoiledChild, a wellness brand owned by Oddity. The announcement was made on August 24th, 2023, marking a significant milestone in the company’s leadership. Oddity, a consumer technology platform,…
Rabanne, a renowned name in the world of luxury fashion and fragrances, is venturing into the beauty industry with its first-ever makeup line, Rabanne Beauty. The brand, known for its avant-garde fashion and audacious fragrances, has been a pioneering force…
Nordstrom, a leading fashion retailer in the United States, has recently reported that theft in its stores has reached an unprecedented high. The company’s CEO, Erik Nordstrom, disclosed this alarming trend during an earnings call with analysts. Despite the increase…
Boston-based giant New Balance has initiated legal action against luxury Italian label Golden Goose. The lawsuit, filed in the US District Court for the District of Massachusetts, alleges that Golden Goose has infringed on the trade dress of New Balance‘s…
Fast fashion retail giants, Shein and Forever 21 have joined forces in a strategic partnership that is set to expand both companies’ reach. The deal, which was announced today, will see Shein acquiring about one-third of the shares of Sparc…