Watch: Alicia Keys Narrates Moncler’s New York Retrospective Film

New York in Moncler, narrated by Alicia Keys. Video: Moncler. Titled New York in Moncler, the film moves through the shows, campaigns and cultural collaborations that helped translate Moncler’s alpine identity into a metropolitan one.

Keys narrates the story over unreleased music, extending her relationship with Moncler after co-creating a collection inspired by her memories of 1990s New York in 2023. An Archive Becomes a Retail Launch Platform The film is not operating as a standalone campaign asset.

It anchors a citywide retrospective running September 9–13, 2026, with large-scale photography across New York and a dedicated presentation inside Vanderbilt Hall at Grand Central Terminal. The program precedes the opening of Moncler Fifth Avenue, which the company says will be its largest global flagship.

That sequence gives the campaign a clear strategic structure: mine the archive, stage it in public space and connect the resulting cultural attention to a major physical retail investment.