Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Top 10 Schiaparelli Competitors & Alternatives

Top 10 Schiaparelli Competitors & Alternatives

This RB report provides a comprehensive analysis of the competitive landscape for the haute couture house Schiaparelli. In an era where the brand has been dramatically revitalized under the creative direction of Daniel Roseberry, understanding its key competitors is crucial…

Insights
Top 10 Stella McCartney Competitors & Alternatives

Top 10 Stella McCartney Competitors & Alternatives

Stella McCartney stands as a pioneer in luxury fashion, distinguished by its unwavering commitment to sustainability and ethical practices, notably its avoidance of leather, fur, skins, or feathers. This RB report provides a comprehensive analysis of Stella McCartney’s top 10…

InsightsLuxury
Top 10 Jo Malone London Competitor & Alternatives

Top 10 Jo Malone London Competitor & Alternatives

Jo Malone London has established itself as a hallmark of British luxury, renowned for its elegant fragrances, minimalist aesthetic, and unique scent layering philosophy. This RB report provides a comprehensive analysis of Jo Malone London’s top 10 competitors and alternatives…

Insights
Top 10 Fashion and Retail Lawsuits to Watch in 2026

Top 10 Fashion and Retail Lawsuits to Watch in 2026

The fashion and retail industries are entering 2026 amidst a flurry of high stakes legal battles. From intellectual property disputes and “dupe” culture clashes to massive antitrust investigations and environmental “greenwashing” claims, these cases are set to redefine the boundaries…

Retail
Top 10 Fashion and Retail Bankruptcies to Watch in 2026

Top 10 Fashion and Retail Bankruptcies to Watch in 2026

The retail and fashion landscape has faced significant turbulence throughout 2025 and into early 2026. High interest rates, shifting consumer behavior, and the fallout from aggressive debt fueled acquisitions have pushed several iconic brands and massive retail groups into Chapter…

Insights
Top 10 Brands Only the Super Wealthy Buy

Top 10 Brands Only The Super Wealthy Buy

This RB report presents a definitive ranking of the top 10 ultra quiet luxury brands, focusing exclusively on the fashion sectors of apparel, footwear, and accessories. These brands cater to the super wealthy who prioritize material quality, artisanal design, and…

Insights
The Digital Formula for Hotel Growth: Pricing, Positioning, and Performance

The Digital Formula for Hotel Growth: Pricing, Positioning, and Performance

The hospitality sector is changing rapidly, driven by evolving guest expectations, rising competition, and digital disruption. To grow sustainably in today’s market, hotels need to focus on three interconnected areas: pricing, positioning, and performance. These factors work together. Pricing shapes…

News
Top 10 Designer Dupe Perfume Brands To Shop

Top 10 Designer Dupe Perfume Brands To Shop

This RB report identifies and ranks the top 10 perfume brands and sites specializing in “dupes” (affordable alternatives to designer and niche fragrances). The ranking is based on a multi factor analysis including mention frequency across social media and fragrance…

News
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