Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Bolden Skincare Launched In Walmart Stores Nationwide

The affordable skin care line coveted by skin enthusiasts & beauty influencers, Bolden is taking a big step in putting its fan-favorite products on the shelves of one of the world’s biggest retailers. The black-owned, women-owned brand can NOW be…

Beauty

Scentbird Announces Fragrance Collaboration with Saks

Leading fragrance subscription company, Scentbird, will debut a partnership with Saks, the premier luxury ecommerce platform today. Through the collaboration, Scentbird subscribers will have access to a curated assortment of over 30 highly-coveted men’s, women’s and unisex fragrances from luxury…

BeautyBusiness

Pacsun collaborates with AI influencer Miquela [Update]

Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by partnering with the first-ever virtual influencer, Miquela. This collaboration marked the beginning of an exciting marketing strategy for Pacsun, focusing on the virtual influencer space…

FashionMarketing

JCPenney becomes first department store offering AI/AR makeup

JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the announcement of a partnership with Revieve, a personalized digital brand experience company working with global brands, retailers, and…

BeautyRetail

Boohoo Announces Ambassador Kourtney Kardashian Barker

Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker is the brand’s newest ambassador with a focus on sustainability, delivering two capsule collections that have been created…

Ecommerce

Chlöe Bailey Celebrates New Saks Campaign

Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe Bailey as their brand ambassador. Chlöe, an American singer, songwriter, and actress, is best known for being one half of the musical duo Chloe x…

BusinessFashion