Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Fashion
  • Featured
  • Trends
  • Marketing

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The Top 10 Most Viral Products of 2025

The Top 10 Most Viral Products of 2025

This RB report identifies and ranks the Top 10 Most Viral Products, focusing on items that achieved explosive popularity and cultural relevance through social media platforms, particularly TikTok and Instagram. The list includes a diverse range of categories, from collectibles…

Insights
The Top 10 It Bag Index of 2025

The Top 10 It Bag Index of 2025

While fashion media often labels every new release an “It Bag,” true status is determined by a combination of market performance, cultural endurance, and genuine consumer desire. This report ranks the top 10 bags of 2025 using a methodology that…

FashionInsights
Top 10 Streetwear Brands in 2026 Ranked

Top 10 Streetwear Brands in 2026 Ranked

This RB report provides a definitive ranking of the top 10 streetwear brands as of early 2026. The ranking is based on a weighted analysis of three core pillars: Consumer Sentiment (resale performance, brand loyalty, and social media engagement), Streetwear…

FashionInsights
The 2026 Australian Retail Calendar

Navigating the 2026 Australian Retail Calendar

Another Christmas, and another year gone. The trees are coming down, the lights are packed away, and the copious leftovers have either been eaten, chucked out, or thrown in the green waste bin. Christmas and New Year’s are a huge…

News
Rokid Launches wearable AI with Ultralight AI Glasses Style

Rokid Launches wearable AI with Ultralight AI Glasses Style

The new Rokid Ai Glasses Style is now available globally, positioned as ultra light, prescription first AI glasses designed to bring everyday consumers into the era of wearable AI at a starting price of $299. Ultra light AI glasses built…

News
Top 10 Most Mentioned Fashion Brands by Influencers in 2025

Top 10 Most Mentioned Fashion Brands by Influencers in 2025

This report identifies and ranks the Top 10 Most Mentioned Fashion Brands by Influencers in 2025, based on a custom ranking focused exclusively on social media mention volume and engagement. The analysis synthesizes data from Earned Media Value (EMV) on…

Insights
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →