Retail

55% Of Gen Z Choose e.l.f. Beauty Avatars Over Real Life On Roblox

e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for the next generation of beauty fans.

55% Of Gen Z Choose e.l.f. Beauty Avatars Over Real Life On Roblox
Retail

55% Of Gen Z Choose e.l.f. Beauty Avatars Over Real Life On Roblox

e.l.f. Beauty is leveling up its gaming strategy with Glow Up!, a new Roblox experience that blends high-fidelity virtual makeup, community-driven play, and inclusive storytelling for the next generation of beauty fans. Designed for players 13+, Glow Up! turns avatar customization into a full-fledged beauty studio, mirroring real-world artistry while keeping experimentation fun and accessible.

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