Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

64% of Canadians Would Stop Buying from Brands Caught Greenwashing

64% of Canadians Would Stop Buying from Brands Caught Greenwashing

Canadian shoppers overwhelmingly want truly sustainable fashion, and this new national study from Fashion Takes Action shows that greenwashing is now a major legal, reputational, and commercial risk for brands in Canada.​ Canadians Care About Greenwashing The report “Canadian Consumer…

Retail
Inside Target SoHo The 600 Broadway Concept Store in New York

Inside Target SoHo The 600 Broadway Concept Store in New York

Target has unveiled “Target SoHo,” a design‑forward concept store at 600 Broadway in SoHo, New York, United States, created as a fashion and style lab with rotating edits, influencer‑curated spaces, and immersive experiences that go far beyond a typical big‑box…

Retail
Target Debuts Design-Forward SoHo Concept In New York

Target Debuts Design-Forward SoHo Concept In New York

Target Corporation has opened its newly transformed Target SoHo, a one-of-a-kind concept store at 600 Broadway in New York City where everyday shopping is designed to meet play, discovery, and style. The space marks a bold new chapter in Target’s…

Retail
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