Adidas Shows Investors Its Performance Product Pipeline at Home of Innovation
More than 200 investors, analysts and media attended adidas’ two-day showcase in Herzogenaurach, with ADIZERO, CLIMACOOL and TECHFIT demonstrations.
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Articles by Sam Ohemeng
Brioni Opens Spring/Summer 2027 La Donna Atelier Preorders With Bespoke Options
Brioni’s women’s collection pairs its Milan presentation with an atelier preview from September 24 to October 1, offering preorders and bespoke personalization.
Shopify AI Agents: How Brands Can Enable Meta’s Muse Shopping Channel
Shopify AI agents: a practical guide for brands checking Muse eligibility, product data, Meta channel settings and direct checkout before selling through AI.
Birkenstock Opens UAE-Localized Store at Mall of the Emirates
Birkenstock and Apparel Group have opened a Mall of the Emirates store that adapts the footwear brand’s retail format with design references to UAE culture.
Decathlon Opens Its Sixth Rio de Janeiro State Store at NorteShopping
Decathlon's new 1,626-square-meter NorteShopping store adds fitting-room automation, Click & Collect and ship-from-store services to its Rio de Janeiro network.
Arc’teryx Opens a New Whistler Store With Service at Its Core
Arc’teryx’s Whistler store pairs technical apparel with pickup, community programming and ReBIRD services in a mountain destination closely tied to the brand’s products.
Brooks Takes Shoe Demos and a Mobile Runner Concierge Across Berlin Marathon Weekend
Brooks Running brought community runs, shoe demonstrations and a Mobile Runner concierge to Berlin around the 2026 marathon, extending its running message beyond the race course.
H&M Move Lets Members Test Performance Wear During London Fashion Week
The event highlighted H&M's innovative approach to connecting fashion-week attention with member participation and product trial.
Wrangler and imogene + willie Launch Three-Part Denim Collaboration
Wrangler and Nashville-based imogene + willie have launched a collaboration built around American denim and domestic manufacturing. The first drop began September 26, with further releases scheduled for October 24 and November 7.
adidas Originals Opens Heritage Store in Hoi An’s Ancient Town
The first adidas Originals Heritage Store in Vietnam occupies a historic Hoi An building and pairs local design cues with customization and community space.