Adidas Takes Its $500 Racing-Shoe Strategy Into Trail Running
Adidas’ limited Agravic Speed Ultra Evo launch transfers road-racing technology to trail and uses specialist retail at UTMB as its first route to market.
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Articles by Sam Ohemeng
Shopify Connects Claude Commerce Agents to Catalogs, Shop Sign-In and Checkout
Shopify’s Claude commerce example connects conversational discovery to live product data and a hosted checkout, while keeping payment outside the agent.
HOKA Brings a New Performance Retail Concept to Pavilion Kuala Lumpur
The fast-paced visual merchandising rollout transformed an empty space into an opening-ready destination in just two days, showcasing HOKA's efficiency and customer-centric approach.
What to Consider Before Buying a Large Format Printer
A large format printer's success depends on matching current job requirements. Get the ink system or width wrong, and mismatches will appear quickly, in ink bills and turnaround times.
On Opens its First Brazil Store With a 250 Sq. Metre Home at JK Iguatemi
On's new Brazilian store at JK Iguatemi showcases a blend of Swiss engineering and Brazilian creativity, offering a unique shopping experience in the heart of São Paulo.
Golden Goose Opens its First Los Cabos Boutique With Co-Creation at Ánima Village
Located at Ánima Village, the store emphasizes personal luxury and collaboration with Dream Makers for customisation.
Golden Goose Opens New Flagship Boutique on Passeig de Gracia Bringing its Perfectly Imperfect Luxury Sneakers
Golden Goose strengthens its European presence with a new flagship in Barcelona's prestigious Passeig de Gràcia.
Church’s Turns a Milanese Home Into an Immersive Spring Summer 2027 Journey Through 150 Years of Shoemaking
Experience Church's Spring Summer 2027 collection at The Residence in Milan, a immersive walk-through showcasing new designs and archival pieces.
Lotto and H&M Turn Vintage Football Kits into Street Ready Menswear
*:first-child]:mt-0 [&_>*:last-child]:mb-0″> Heritage sportswear, contemporary attitude *:first-child]:mt-0 [&_>*:last-child]:mb-0″> On and off the pitch: key pieces p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> Brightly colored jersey sets, polos, shorts and high socks come in vivid tones, graphic stripes and LOTTO’s signature double diamond jacquard, lifted directly from vintage styles.…
Hollister and Kappa Just Dropped the Soccer Collab Nobody Saw Coming
Hollister and Italy‘s iconic sportswear brand Kappa have officially dropped a soccer-inspired capsule collection, just in time for the summer soccer season. The 22-piece limited-edition collaboration landed on April 30, 2026, blending European football heritage with Hollister‘s signature laid-back aesthetic. The capsule is designed to take wearers…