JD Sports and Saucony Turn Marseille Stadium Into a Music and Sneaker Activation
JD Sports and Saucony staged a September 26 Marseille event mixing rap, freestyle challenges, screen printing and local art with Saucony’s Retro Tech footwear story.
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Articles by Sam Ohemeng
ASICS Turns GEL-STRATUS MC Launch Into a Mumbai Customization Workshop
ASICS introduced its GEL-STRATUS MC collection in Mumbai through an invited shoe-customization workshop with local artist Siddhesh and removable charms.
lululemon Names Hockey Player Macklin Celebrini to Ambassador Roster
lululemon has added Macklin Celebrini to its ambassador roster, extending its athlete-led community strategy into hockey.
Ferrari Brings 75 Historic Cars to Lake Garda for Cavalcade Classiche
Ferrari's Cavalcade Classiche brought 75 historic cars around Lake Garda over three days, using its owner event to connect automotive heritage with an Italian destination.
Stone Island Sound Brings Studio One to London With Friendly Pressure
Stone Island and Friendly Pressure staged the London debut of Studio One, linking the brand's sound program to an immersive cultural experience.
Nike Turns Its Paris House of Innovation Into a Mind 2.0 Product Experience
Random Studio designed a Nike Mind 2.0 takeover at Nike's Paris House of Innovation, using the store's Arena to connect product display with the campaign's mind-and-body theme.
ARMEDANGELS Tests a Compact Menswear Shop-in-Shop at Kastner & Öhler
The 80-square-meter ARMEDANGELS space brings the brand's menswear and accessories into a dedicated department-store environment.
On Opens Its First Austrian Store as It Expands Across Vienna, Munich and Düsseldorf
On’s Vienna store brings its owned retail network into Austria, with Munich and Düsseldorf locations next and community runs planned across all three cities.
Zalando Extends Berlin Marathon Sponsorship as It Builds Its Running Platform
Zalando is linking its BMW Berlin Marathon sponsorship through 2027 to running tools, brand activations and its wider sports-shopping strategy.
e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.