Adidas Turns Mexico City Marathon Week Into a Community Running Hub
The Fuel Station at Avenida Insurgentes Sur 296 provided runners and supporters with a collaborative space for preparation and celebration of the 2026 Mexico City Marathon.
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Articles by Sam Ohemeng
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.
Bloomingdale’s Puts Store Experience at the Center of Its Department Store Strategy
Bloomingdale’s latest strategy message connects physical retail, service and a differentiated brand mix.
Adidas Takes Its $500 Racing-Shoe Strategy Into Trail Running
Adidas’ limited Agravic Speed Ultra Evo launch transfers road-racing technology to trail and uses specialist retail at UTMB as its first route to market.
Huda Beauty Teams Up With Cardi B to Extend Easy Bake Ultra Snatched
Huda Beauty is adding a pink-and-lilac Ultra Snatched color story to Easy Bake with Cardi B, using an existing product line as the foundation for a September 10 launch.
Shopify Connects Claude Commerce Agents to Catalogs, Shop Sign-In and Checkout
Shopify’s Claude commerce example connects conversational discovery to live product data and a hosted checkout, while keeping payment outside the agent.
HOKA Brings a New Performance Retail Concept to Pavilion Kuala Lumpur
The fast-paced visual merchandising rollout transformed an empty space into an opening-ready destination in just two days, showcasing HOKA's efficiency and customer-centric approach.
Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
What to Consider Before Buying a Large Format Printer
A large format printer's success depends on matching current job requirements. Get the ink system or width wrong, and mismatches will appear quickly, in ink bills and turnaround times.