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ALO has opened at The Galeries in Sydney’s central business district, extending its Australian retail presence with a store near the Queen Victoria Building. The opening brings the brand’s activewear and lifestyle presentation into a central-city shopping destination at 500 George Street.
Rosalía’s appearance in a Desigual newspaper-print dress in Mexico City gave the brand a celebrity styling moment tied to a wider capsule collection. The sleeveless midi uses newspaper-style graphics that Desigual says reference its own history, extending a familiar print into a branded design story.
Louis Vuitton has created a train-themed pop-up in Hong Kong’s Landmark Atrium, using a carriage-like structure to bring its travel identity into a temporary shopping environment. The installation combines a prominent exterior in the open atrium with wood-lined interiors and dedicated product displays.
Prada Beauty has opened a new counter at Holt Renfrew Vancouver, its second location with the department store and its largest to date, according to the brand’s Canadian team. The opening brought ten creators and members of the press into the space, combining a retail expansion with an introduction to the products and services on offer.
adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use. The experience combined ADIZERO DROPSET PRO and the IRONSTEIN Collection with coaching, technical discussions and recovery sessions.
Shiseido’s ELIXIR has introduced a brand mission film featuring figure skaters Riku Miura and Ryuichi Kihara, using their personal outlook to communicate confidence in aging. A Tokyo press event brought the pair’s sporting partnership into the skincare brand’s campaign launch.
MAX&Co. is marking its 40th anniversary with The Vision Ahead, a new creative direction introduced through its Fall/Winter 2026 collection. The campaign places four women and their everyday lives at the center of the brand’s next chapter, connecting its message to a versatile wardrobe of tailoring and casualwear.
Jo Malone London has teamed with pet-care specialist WildWash on Orange & Cedarwood Dog Shampoo, extending its fragrance world into a new household category. The brand introduced the collaboration with a launch gathering at its Townhouse centered on dogs and their owners.
Van Cleef & Arpels has brought a spring-themed garden to Martin Place in Sydney, collaborating with French artist Charlotte Gastaut on an installation running September 3–13. The house is pairing the illustrated setting with creative activities and special events in the city’s central business district.
sacai has brought TO GO to the second floor of Le Bon Marché Rive Gauche, combining fashion, food and collectible objects in a pop-up running August 29 through October 11, 2026. The installation forms part of the Paris department store’s Super Japon program.