SHEIN Starts Canadian Campus Tour With Toronto Ambassador Recruitment
The retailer’s first campus activation in Canada combines student-union sponsorship with an ambassador recruitment channel aimed at enrolled students.
Latest Stories
Articles by Shipra Bohara
FRAME Reopens Its SoHo Flagship With a Gallery-Inspired Redesign
Flora Byk has reworked the Greene Street flagship around art and architectural form, renewing an established New York location.
Hotel Moynat Turns Vintage Trunk Labels Into a Limited-Edition Collaboration
Storm Pablo and Marvin Douglas reinterpret the leather-goods house’s travel archive through individually stitched labels on its established monogram canvas.
KAYALI’s First Global Brand Trip Turns a Maldives Resort Into a Fragrance Environment
The Four Seasons partnership combines personalisation, activities and hospitality in a destination-led expression of KAYALI’s brand world.
Aesop Uses Store Displays to Translate Its Fragrant Fables Into Scent Discovery
The fragrance collection’s literary identity carries into distinct shop-floor installations, linking packaging, storytelling and in-person exploration.
Aesop Turns Its Marylebone Store Into a Gallery for Michael Cook
The London installation connects a neighbourhood boutique with the brand’s V&A sponsorship, extending cultural programming onto the shop floor.
Calvin Klein and Zalando Turn a No-Phones Berlin Night Into an OFFLINE Campaign
Lola Lourdes Leon and Lexii anchor an event-led production that uses guest-held cameras to connect live experience with campaign imagery.
MAC Takes Its Studio Radiance Skin Tint Stick Launch to Sydney With Hatrik House
The Sydney event translated the We All Wear MAC campaign into a waterfront setting built around the new 20-shade complexion launch.
Mytheresa Adds a Dolce&Gabbana Exclusive to Its Holiday Occasionwear Assortment
Dresses, tailoring and coordinated accessories give the luxury retailer a differentiated complete-look offer for the coming celebration season.
ASOS Uses Beauty Gifting to Reach New Customers and Fashion Shoppers
Prior-year shopper data helps explain why ASOS is expanding curated beauty edits alongside its larger holiday calendars.