Betabrand Landed $33M to Date Making Fashion On-Demand the New Normal

The Betabrand Model: Design by the People, For the People Founded by Chris Lindland, Betabrand flips fashion’s traditional paradigm.

Instead of depending on a handful of tastemakers, Betabrand sources garment design ideas from anyone—crowd-sourcing sketches, upvotes, and even prototype funding from real customers, before ever making a piece of clothing.

On its platform, designers can see their ideas go from concept sketch to crowdfunding prototype in a matter of weeks, rather than sitting dormant on a creative director’s desk for over a year.

Crowd Power at Every Step: Voting, Funding, Community The process is radical in its simplicity: Submit an idea: Anyone can upload a design or concept for consideration. Community voting: Designs rack up votes from shoppers—who advocate for what they really want to wear next…