Automotive

Mercedes-Benz

German luxury automotive icon

Overview

About Mercedes-Benz

Mercedes-Benz is a German luxury automotive brand known for premium vehicles, the Maybach ultra-luxury line, and AMG performance. It is a global symbol of German engineering and prestige.

Company snapshot

Category: Automotive
Founded: 1926
Headquarters: Stuttgart, Germany
Founder: Karl Benz & Gottlieb Daimler
Ownership group: Mercedes-Benz Group AG
Reported revenue: €150B+
Reported employees: 170,000+

Profile facts reflect the RetailBoss Insights source record updated July 22, 2026. Mutable figures should be read as source-period values.

Official website

Latest coverage

Mercedes-Benz on RetailBoss

Mercedes Captivates With Signature Maison Mercedes Luxury Retail Storefront

Maison Mercedes, a Mercedes-Benz signature storefront, will be open from November 18 to December 24, 2022 at 100 Bloor St. West in the heart of Yorkville’s iconic mink mile. Luxury enthusiasts and holiday shoppers are invited to experience the world…

Luxury

Jeanel Alvarado4 years ago

Competitive set

Mercedes-Benz Competitors

Brands tracked alongside Mercedes-Benz based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Porsche Explore Luxury · Germany A automotive market peer with comparable luxury positioning. Follow

Ferrari Explore Luxury · Italy A automotive market peer with comparable luxury positioning. Follow

Rolls-Royce Explore Luxury · United Kingdom A automotive market peer with comparable luxury positioning. Follow

Range Rover Explore Luxury · United Kingdom A automotive market peer with comparable luxury positioning. Follow

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

Keep exploring

Track the brands shaping retail.

Browse every brand View RetailBoss rankings