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Company profile, related research, and the latest RetailBoss coverage.
Overview
NYX Cosmetics is a Los Angeles-based professional makeup brand known for its highly pigmented, affordably priced products. Acquired by L'Oréal, NYX has built a cult following through its inclusive shade ranges and strong social media presence.
Latest coverage
NYX is redefining how beauty brands connect with the next generation. The beauty industry is undergoing a digital revolution, and NYX Professional Makeup is leading the charge by connecting with Gen Z, where they spend much of their downtime. With…
Competitive set
Brands tracked alongside NYX Cosmetics based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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