Beauty
Company profile, related research, and the latest RetailBoss coverage.
Featured in 2 RetailBoss rankings
Ranking spotlight
Overview
NYX Cosmetics is a Los Angeles-based professional makeup brand known for its highly pigmented, affordably priced products. Acquired by L'Oréal, NYX has built a cult following through its inclusive shade ranges and strong social media presence.
Latest coverage
NYX is redefining how beauty brands connect with the next generation. The beauty industry is undergoing a digital revolution, and NYX Professional Makeup is leading the charge by connecting with Gen Z, where they spend much of their downtime. With…
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