Beauty
Company profile, related research, and the latest RetailBoss coverage.
Overview
NYX Cosmetics is a Los Angeles-based professional makeup brand known for its highly pigmented, affordably priced products. Acquired by L'Oréal, NYX has built a cult following through its inclusive shade ranges and strong social media presence.
RetailBoss Intelligence
A composite ranking of beauty-brand influence across TikTok earned media value and Instagram presence in 2025.
A January 2026 traffic ranking of leading beauty and cosmetics websites using estimated monthly visits.
Latest coverage
NYX is redefining how beauty brands connect with the next generation. The beauty industry is undergoing a digital revolution, and NYX Professional Makeup is…
More in Beauty