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Home Fragrance

Otherland

Design-forward candles at an honest price

Explore Otherland news, data-led insights, emerging trends, rankings and reports.

Overview

About Otherland

Otherland is a direct-to-consumer home fragrance brand offering design-forward candles and diffusers. Founded in 2018, it built a social-first following through aesthetic packaging and a transparent, accessible price point.

Latest coverage

Otherland News

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Browse the latest home fragrance coverage

Rankings

Where Otherland ranks

All rankings
  1. Position 8 of 10 Top 10 Most Influential Home Fragrance Brands in 2025

Mentioned in RETAILBOSS reports

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Insights & Trends

Analysis

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Competitive set

Otherland Competitors

Brands tracked alongside Otherland based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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