Overview
About Bath & Body Works
Bath & Body Works is a leading American specialty retailer of home fragrance, body care, and personal care products. Known for its seasonal candle drops and accessible price points, the brand commands massive TikTok engagement around fragrance culture.
Latest coverage
Bath & Body Works News
Bath & Body Works Launches Essentials for Sensitive Skin
Bath & Body Works has launched Essentials, a body-care franchise developed for sensitive skin, in U.S. and Canadian stores and online. Select products are also available on Amazon, with additional international markets planned for 2027.
Bath & Body Works Extends Into the Night Toward Men’s Fragrance
Bath & Body Works is using the seven-year durability of Into the Night to support a complementary men’s fragrance and a broader franchise strategy.
Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty)
Related reading: Explore our Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market. This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based…
Bath & Body Works Bets On Scent To Win Gen Z
Bath & Body Works reveals surprising trend: Gen Z customers flock to physical stores to smell products before purchasing, defying digital shopping expectations. The fragrance and body care retailer is doubling down on this insight with a comprehensive strategy that…
Bath & Body Works’ Men’s Shop Goes on the Road
Bath & Body Works, a leading specialty retailer, is setting its sights on dominating the men’s personal care and grooming sectors. The company is launching an ambitious marketing campaign that involves collaborations with prominent figures from both professional and college…
Bath & Body Works CFO to step down, retailer shifts to ‘off-mall’ stores
Bath & Body Works, a leading soap and fragrance retailer, recently announced that its Chief Financial Officer (CFO), Wendy Arlin, will be stepping down from her position by July 29. The company has retained a search firm to help identify…
Bath & Body Works Launches Skincare Brand Moxy
Bath & Body Works, a renowned brand in the personal care and home fragrance industry, has recently launched an entirely new product line called Moxy. This innovative collection focuses on skincare, haircare, and wellness products, marking a significant expansion for…
Where Bath & Body Works ranks
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Research library · 1 reports
Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
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